Because of the encouragement of reusable shopping bags by governments and supermarkets, reusable shopping bags have become one of the new fashion trends.

 A study reported by The New York Times showed that we are drowning in plastic. Think about it, if you haven’t in a while: all the plastic bags, plastic bottles, plastic packaging for everything from toothpaste to shampoo to cleaning supplies. And if you haven’t let yourself dwell on thoughts about where this plastic winds up, let us remind you: For 500 to 1,000 years (yes, that’s how long plastic takes to disintegrate), discarded plastic sits in landfills and floats in waters. If you didn’t know, now you know. What’s worse, the same study concluded that if we continue on the same path of pollution, by 2025, the amount of ocean waste will amount to roughly 10 bags per foot of coastline. So assuming you’re not ready to bid farewell to your beloved beaches, consider making a fresh start with something as simple as your grocery shopping bags.

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As it happens, alternative bags are proof you can begin to live an environmentally sound life without compromising your style. Whether you finish off your best bodega look with a bright, bold tote or make a quick dash to the corner grocer with a chicly constructed carryall, you’re destined to be the coolest (and most conscientious) customer in the city!